Rare Breed Apparel®


Who We Are



Kimberly Lee

Kimberly Lee, co-founder of Rare Breed Apparel®, fashion junkie and socialite with bubbly personality. Totally invested in helping people pursue their dreams. Also, bakes an awesome homemade 7-UP Pound Cake.


Steve Lee

Steve Lee, co-founder of Rare Breed Apparel®, graduate from Wayne State University with B.A. degree in Graphic Design, and all around social instigator. He gets a kick and thrill out of watering other peoples gift and watching them grow.


Charlene Shaw

Charlene Shaw is the blog writer for Rare Breed Apparel® and an author/writer and English teacher based in the U.K. She is a true believer of the power of daily positive affirmations, starting each day with purpose and ending it with fulfilment.

Everyone has a story to tell, yes even you. That story is worth telling. We are a team of dreamers, adventurers and creatives on a lifelong adventure to Inspire the World Everyday™ through telling a story condensed into words with graphic apparel. Our bold, brief messages pack truth, so creatives, go-getters and trouble makers get a kick start to their day. The stuff that matters to you, the truths that get you outta bed every morning, that ambition that drives your soul; we empower you to wear all of that proudly and unapologetically. Our apparel inspires and motivates and serves as a reminder to keep pushing when you may not feel like it. With Rare Breed Apparel® you can wear your truth proudly.

Every day, since 2008, we've lived by the words Inspire the World Everyday™. The world is divided. We want to bring people together by helping them share their best stories and dopest ideas. We wanted to say a whole lot by saying so little. We started out simply creating graphic designs for t-shirts for churches, schools, local businesses and friends. What we noticed was how t-shirts gave people self confidence, inspiration to unite for a common purpose and truly express themselves. It was then that we had that “aha” moment and the idea for Rare Breed Apparel® was conceived and put into action. Our truths, ideas, beliefs are unique and important to all of us. Keeping them you ourselves ain't no fun though. So we inspire and motivate the creatives, go-getters and trouble makers to proudly wear their truths on their sleeves.

Our inspiration for our designs are taken right from everyday challenges that we all face as people. We channel the negative and extract the positive out of everyday life and put an inspirational quote that embodies that positive vibe. You are not just a customer but you are our partner on this journey of inspiration with us. Without you we have no reason to exist, you inspire us to do what we do. We are a company that is driven by a purpose to strengthen, motivate and inspire people to always..."Inspire the World Everyday™."

Since our beginning as a brand, we've always considered our role and our place in the world, no fancy gimmicks just trying to make a difference in our home state of Michigan. We believe in laughing a lot, social change through responsible business practices that respect people. Rare Breed Apparel® is a fashion brand for go-getters, people that aspire to go higher in everything they do.

We invite you to join us on our journey of inspiration. So if you believe like we do and feel like we feel then let's partner up and inspire the world together!