Who We Are


It always has been a project and goal of ours to build a business that has socially conscious values and inspires people. We believe you should Wear Your Truth Proudly™ and this mindset of creation and attention to detail has allowed us to find success in unconventional ways, and to pioneer our own path as we’ve grown into a full brand.

Steven Lee

Co-Founder of Rare Breed Apparel

The Dream

Everyone has a story to tell, yes even you and that story is worth telling. We are a team of dreamers and creatives on a lifelong journey to inspire people to Wear Your Truth Proudly™ with apparel that tells a story condensed into words. Our bold, brief messages pack truth, so creatives, go-getters and fitness lovers get a kick start to their day. The stuff that matters to you, the truths that get you outta bed every morning, that ambition that drives your soul; we empower you to wear all of that proudly and unapologetically.

Our apparel inspires and motivates and serves as a reminder to keep pushing when you may not feel like it. With Rare Breed Apparel® you can Wear Your Truth Proudly™

Dominic Hudson, Brand Ambassador

Every day, since 2008, we've lived by the words Inspire the World Everyday™. The world is divided. We want to bring people together by helping them share their best stories and freshest ideas. We wanted to say a whole lot by saying so little. We started out simply creating graphic designs for t-shirts for churches, schools, local businesses and friends. What we noticed was how t-shirts gave people self confidence, inspiration to unite for a common purpose and truly express themselves. It was then that we had that “aha” moment and the idea for Rare Breed Apparel® was conceived and put into action. Our truths, ideas, beliefs are unique and important to all of us.

Our inspiration for our designs are taken right from everyday challenges that we all face as people. We channel the negative and extract the positive out of everyday life and put an inspirational quote that embodies that positive vibe. You are not just a customer but you are our partner on this journey of inspiration with us. Without you we have no reason to exist, you inspire us to do what we do. We are a company that is driven by purpose to strengthen, motivate and inspire people to always Wear Your Truth Proudly™ and be true to you.

Since our beginning as a brand, we've always considered our role and our place in the world, no fancy gimmicks just trying to make a difference in our home state of Michigan. We believe in laughing a lot, social change through responsible business practices that respect people. Rare Breed Apparel® is a fashion brand for go-getters, creatives and fitness enthusiasts.  People that thrive off being inspired and motivated to push themselves in everything they do. We invite you to join us on our journey of inspiration. So if you believe like we do and feel like we feel then let's partner up and inspire the world together!

The Faces Behind the Brand

Steven Lee

Steve Lee, co-founder of Rare Breed Apparel®, graduate from Wayne State University with B.A. degree in Graphic Design, and all around social instigator. He gets a kick and thrill out of watering other peoples gift and watching them grow.

Kim profile pic

Kimberly Lee

Kimberly Lee, co-founder of Rare Breed Apparel®, fashion junkie and socialite with bubbly personality. Totally invested in helping people pursue their dreams. Also, bakes an awesome homemade 7-UP Pound Cake.


Mary Gajda

Mary is a Michigan native and works as our site blogger and has spent the last 20+ years in the voice over industry. She has also been a photographer and in radio and television. She enjoys movies, karaoke and spending time with family. Mary believes that if you can dream it, you can do it - and is a big fan of Rare Breed Apparel®

Michele Robinson

Michele serves as a business mentor and consultant. She currently runs her own Insurance and business consulting company, Agape Financial and Consulting and she runs her own Law firm Michele Robinson PLLC. Her vision is to help people become financially independent and to educate on all things that affect your financial well-being.

Brand Ambassadors

Dominic Profile Pic

Dominic Hudson

Lisa Profile Pic

Lisa Legarreta

Andrea Profile Pic

Andrea Holland

Selena Profile Pic

Selena Petriken

Samantha Sneor

Jessica Gains

Jade Voight