A logo can speak volumes about a business or organization. The help us to form an idea of a company's identity and brand. Some logos shout loudly, others whisper mysteriously. The one thing they all have in common it that they all have a voice. This is what you want to keep in mind about your logo. If your logo could talk what would it actually be saying?
The average American is exposed to about 5,000 commercial messages each day. 44% of U.S. Consumers own a promotional t-shirt featuring a logo. There is no denying it. Placing logos on wearable item like t-shirt, hats, mugs and accessories remains one of the best ways for a brand to get its message out. WHAT that message says isn't the only thing you need to consider when it comes to logos.
In today's crowded marketplace, standing out from the competition is more important than ever especially when the average American attention span is about 8 seconds. One way to stand out from the crowd is by getting creative with HOW and WHERE logos are placed.
Ever hear of the saying..."It's not what you say...It's HOW you say it. You may have thought that it applied only to speech but in terms of logo design, the tone, texture and touch-ability of an icon can have a powerful effect on how it's perceived. 41% of the world's top brands use logos that are text only while 9% of those top brands use a visual logo, free of text.
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